Ever since I was a young, I knew my end goal was to have specialty shop somewhere down the line. What that store looks like? I have no idea, but I know what it would feel like and how I'd make it a refreshing addition to the plethora of shops in the market. This simple but lofty dream, while vague, remains firmly in the back of my mind. It is my ultimate professional end goal; something I want to do until my old age. I don't need to make millions. I just want to be responsible for my own success. One thing I know for sure, though, is that I am pre-mature. That I have a lot left to learn and that I need to go through a process to get there. Because in order for me to love a business wholeheartedly, I have to be involved in every step of the way. From developing the idea, art directing, and funding, to building it brick-by-brick. Truth be told, I'm happily not there yet.
Some of you have asked how am I able to do what I'm doing. How I'm able to afford my current lifestyle. I won't bore you with the little details, but I will tell you that it takes risk, sincere planning, a lot of sweat equity, an uncomfortable amount of credit card debt, and a boat load of faith. Instead of savings, any money I earn is put toward laying down the brick work for that end goal. Maybe you're in the same boat as me but I'm starting to get out of the habit of needing to do everything perfectly at the first go. I'm starting to be ok with slowly building up instead of waiting until things are just right. And so, I said to heck with it. Let's lay down some groundwork. That first brick, I'm so excited (and nervous, of course!) to announce is the first product to be born under the Upperlyne & Co. name.
After months of development, we have a ticking stripe apron designed for the classic entertainer and aspiring cook who wants to look as stylish in the kitchen as she is elsewhere. It's a durable and functional apron that will complement your outfit. So, you can wear it in the kitchen, around guests, or in the garden. It's made for people - who like me - might not be the best cook but want to feel and look good, and to have quality products to match that lifestyle.
I had a complex and lofty plan to get these babies to market, but I've decided to take the slow and steady route and own this process. A very limited quantity will be available in a few short weeks. I'll be sure to keep you all posted! xo