hello + welcome

image by dave puente

image by dave puente

Thank you for wanting to learn more! Upperlyne & Co. is a lifestyle blog I created in 2008 as an extension of my life here in New Orleans. Upperlyne & Co. focuses on sharing a simple perspective — one that embodies a lifestyle accessible to anyone with anecdotes on building the dream life from the bottom up. It has offered me the opportunity to shed light on the beauty of New Orleans as well as chronicle my Francophile tendencies.

Here, we're rooted in a country-meets-city aesthetic and intentionally stray away from a perfectly curated life.  I like to think / hope that you can relate to being a forever work-in-progress, wholeheartedly living in the gray, and figuring life out as it goes like me. And, if you have a strong interest in everything that is a little rough around the edges then we'll get along swimmingly. We, my small but mighty team and I, aspire to share our findings with you in real-time — as we're figuring them out for ourselves. Why? Because we firmly believe a little creative thinking mixed with intuitive living can yield the ultimate classic, casual, cool life.

Upperlyne & Co. has been recognized as one of the top lifestyle blogs, with features on The Everygirl, Harpers Bazaar, and Design*Sponge as well as partnerships with West Elm, Madewell, and Club Monaco. For media kits or general inquiries, please email me at juley@upperlyne.com or review my portfolio of creative business development projects here. — Juley

It takes a village! Meet the team who loves creating your content and find out more about me here.

GENEROUS mentions

Harpers Bazaar 2015 Grand Prize Honoree | Fab at Every Age
Garden & Gun | The South's Top Shops
Garden & Gun | Alabama Road Trip
New Orleans Entrepreneur Week | The Future of New Orleans
The Everygirl | Career Profile
The Everygirl Top Career Profiles of 2014 | Ranked #1
Camille Styles | Entertaining With Juley Le
Gambit New Orleans | 7 Stylemakers Putting New Orleans on the Map
Design Sponge | 24 Hours in New Orleans
West Elm's Front + Main Blog | How to Work From Home Like a Boss
Southern Living | 75 Most Stylish Southerners
Paper City | New Montrose Store Offers Unique Shopping
West Elm x Etsy Pop-Up | Host & Shop Curator
Go Nola | My New Orleans
Southern Living | Southern Style Is

Nashville Lifestyles | Nashville's Best Dressed List (September 2013)
Domaine: 10 Tips for Creating the Ultimate At-Home Office
People Style Watch: 13 Instagram Accounts to Follow Now
Rue Magazine: Links We Love
Girls Guide | New Orleans Through the Eyes of Our Favorite Everygirl
Invade Nola | Invaders Guide to New Orleans
Dr. Jart | Beauty on the Inside and Out
Apartment 34 | Instagrammers Delight: 3 Must-Follow Shop Owners
Curbed | 20 Gorgeous NOLA Instagrams You Need to Follow Now
The Neo-Traditionalist | Paul & Sara Ruffin Costello's Home
This is Glamorous | Paul & Sara Ruffin Costello's Home

Frequently Asked Questions


Who takes your pictures?
I take all lifestyle images except pictures of me, which are taken by my little sister and boyfriend. Occasionally, I get to work with great local photographers and you'll see them credited at the bottom of each style post.

What kind of camera do you use?
Canon 5D Mark II for the blog / iPhone 6 for Instagram

Who designed your blog?
That would be me! I customized and constantly adjust a Squarespace template to my liking.

What are your favorite New Orleans spots?
Too many to list! Check out my perfect downtown day with Design*Sponge, the travel category, or my classic favorites list here.

Can I send you products from my company?
One of the perks of blogging is discovering new brands and products! While I'm open to gifting, it's most important that our brands match, so please be sure to do some research by scrolling through the blog before reaching out.

What is your career background?
Get ready for a whole lot of random! I studied finance at Loyola University, then taught elementary with Teach for America, then led a software testing team in Nashville, TN, then moved back and worked as a project manager at a tech start-up but that was short lived, so I returned to the previous school I taught as their operations director. All of that to teach me essential skills I still use today and to affirm that my entrepreneurial spirit cannot be tamed. Since June 2014, I've been riding the self-funemployment train. I spend my time running this blog, developing Montrose Shop, working with a handful of clients, and aspiring to launch my kitchenwear line. Read more about my journey on The Everygirl.